On October 31, Minsheng Bank held its Q3 2025 earnings briefing. Addressing concerns over deposit pressure, management noted that corporate deposits declined while personal deposits grew this year. By the end of Q3, personal deposits reached ¥1.3856 trillion, up ¥87.2 billion (6.72%) year-to-date, while corporate deposits fell to ¥2.8687 trillion, down ¥78.1 billion (2.65%).
Management attributed the growth in personal deposits to expanded customer acquisition and wealth management initiatives. The bank enhanced client sourcing channels, improved ecosystem scenarios, and innovated products and services. Strategies like payroll services and third-party custodial accounts boosted customer acquisition and engagement. Additionally, wealth management efforts capitalized on shifting asset allocation trends, driving individual fund inflows.
The decline in corporate deposits stemmed from external market conditions and internal structural optimization. Competition intensified as state-owned and city commercial banks leveraged stronger branding and brokerage partnerships. Meanwhile, Minsheng Bank proactively tightened liability cost management, controlling high-cost deposits—including structured deposits and long-term deposits—to improve efficiency.
"Deposit growth must prioritize quality over sheer scale," management stated. While customer base restructuring caused short-term adjustments, optimizing client concentration and quality will foster sustainable deposit development. Continued business refinement and service enhancements are expected to drive high-quality corporate deposit growth.
Management emphasized that short-term deposit fluctuations do not undermine the bank’s operational resilience but instead lay the groundwork for long-term sustainability.