异动解读 | 周杰伦入驻抖音效应持续发酵,巨星传奇盘中大涨5.12%

异动解读
Jul 11, 2025

港股巨星传奇(06683)今日盘中大涨5.12%,延续了近日的强势上涨态势。这波涨势主要源于周杰伦(Jay Chou)入驻抖音带来的持续效应。

周杰伦于7月9日以其官方二次元IP形象"周同学"入驻抖音,引发了巨大关注。据报道,"周同学"账号在短短21小时内粉丝数就突破了1000万。这一现象级事件持续点燃了资本市场的热情,尤其是对被视为"周杰伦概念股"的巨星传奇。

巨星传奇是周杰伦IP的主要运营方,拥有"周同学"IP的商业化权利。公司2024财年财报显示,其IP业务收入达3.14亿元人民币,同比增长65.1%。分析人士认为,周杰伦入驻抖音可能为巨星传奇带来新的商业机会,有望进一步提升"周同学"IP的商业价值。这种预期推动了投资者对公司未来业绩的乐观预期,从而支撑了股价的持续上涨。

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