On May 8th, the nationwide "One City, One Strategy" promotional campaign by Kunlun Lubricant, themed "Nurturing Mountains and Rivers, Journey Without Limits," kicked off in Xi'an. At the event, Kunlun Lubricant unveiled the new Kunlun Tianrun passenger car engine oil, marking the company's completion of a full product portfolio aligned with the API SQ standard—the highest global grade and most stringent gasoline engine oil technical specification system. Olympic champion Wu Dajing attended the event, witnessing this significant moment of brand product iteration and strategic expansion.

Independent Innovation: Kunlun Lubricant's Triple Technological Leap in API SQ Standard Upgrade Currently, passenger car engine oils are evolving towards lower viscosity, lower ash content, and extended service life. The new API SQ gasoline engine oil standard represents the most globally adaptable, highest-grade, and most stringent technical system available. Facing the technical challenges posed by this new standard, Kunlun Lubricant has achieved three milestone advancements.

On March 31, 2025, the very day the SQ standard took effect, Kunlun Lubricant became the first in China to launch a gasoline engine oil product compliant with the API SQ/ILSAC GF-7 standard. On December 12, 2025, Kunlun Lubricant announced the commencement of production for its independently developed SQ/GF-7 gasoline engine oil. The Xi'an launch event signifies Kunlun Lubricant's third leap within the API SQ standard domain.

Building upon the previously upgraded KR9, Kunlun Lubricant has now fully deployed API SQ standard new products across its three major mainstream product lines: KR9-T, KR8, and KR7. Among them, the KR9-T sets a new benchmark above the flagship model, specifically designed for high-end vehicles and demanding environments, with 0W-20 and 0W-30 grades now adapted for hybrid vehicles. The KR8 and KR7 lines advance simultaneously on both European and American standard tracks, covering lubrication needs for Euro V/VI compliant European vehicles and American/Asian gasoline and hybrid vehicles, respectively.

Leveraging fully synthetic core technology, the new products balance high performance with versatility, excelling particularly in areas such as low ash content, oil film protection, low-temperature starting, and seal compatibility.

Wang Wei, Deputy General Manager of PetroChina Lubricant Company, stated, "This upgrade of the Kunlun Tianrun product line achieves the widespread adoption of the API SQ standard across the entire passenger car engine oil series, covering mainstream choices including family sedans, SUVs, hybrid vehicles, and China VI compliant models. The new products have achieved substantial improvements in key indicators such as engine protection, power performance, and fuel economy."

Practicing Green Development: Deep Cultivation of Craftsmanship to Build Brand Momentum Against the backdrop of the deepening "Dual Carbon" strategy, the launch of the full Kunlun Tianrun SQ series is not merely a technological upgrade of the product line but a significant practice by Kunlun Lubricant in implementing green development concepts and comprehensively building brand momentum.

Currently, during the global commercialization phase of the API SQ standard, Kunlun Lubricant has taken the lead in completing the full cycle from a single product series to a comprehensive matrix layout. This response speed and technical depth signify a crucial leap for domestic lubricant enterprises from "catching up" to "running alongside" in the high-end engine oil sector.

From a user experience perspective, the value brought by the full-range API SQ standard layout is tangible. Test data indicates that the new products can reduce cold-start engine wear, effectively mitigate knock risks in small-displacement turbocharged engines, maintain long-term internal engine cleanliness, and extend the lifespan of after-treatment systems. The combination of these technical indicators translates directly into longer oil change intervals, lower fuel consumption, and more stable power output, enhancing user recognition of the Kunlun Tianrun brand through practical value.

Wu Dajing, China's first Olympic gold medalist in men's short track speed skating and Olympic champion, attended the event, deeply integrating the precision and perseverance of sports competition with Kunlun Lubricant's ultimate pursuit of product performance, endowing the brand with a spiritual core of pursuing "champion quality." On the track, victory is decided in milliseconds; within the engine, truth is revealed in the minutest details. A champion's pursuit of limits is endless, and so is Kunlun Lubricant's exploration of technological innovation.

"One City, One Strategy" Precision Cultivation: Transforming Technological Advantages and Brand Momentum into Market Effectiveness The launch of the full Kunlun Tianrun SQ series showcases Kunlun Lubricant's "technological confidence" and brand momentum. The commencement of the nationwide "One City, One Strategy" promotional campaign represents the "operational methodology" for transforming these technological advantages and brand momentum into market effectiveness.

Wang Wei elaborated on the three-tier significance of this campaign: "The 'Nurturing Mountains and Rivers, Journey Without Limits' campaign is our most important national market activity this year. Its core is to truly implement the 'precision marketing' concept that Kunlun Lubricant has cultivated for years at the channel level. For channels, precision marketing means 'headquarters set the direction, regions implement customization,' which is the most practical empowerment for our channel partners. For customers, it means more attentive service. For Kunlun Lubricant itself, this is a crucial practice in our transformation from 'selling products' to 'providing comprehensive lubrication solutions.'"

Starting with the Xi'an launch event, Kunlun Lubricant will successively roll out the "Nurturing Mountains and Rivers, Journey Without Limits" One City, One Strategy activities in key cities nationwide. In addition to promoting the new Kunlun Tianrun products, Kunlun Lubricant will also conduct a series of activities targeting commercial vehicle and industrial users across the country. The ultimate goal is to achieve deep cultivation within channels in key national cities, efficiently converting the company's brand momentum into actual sales in the end market and stronger channel loyalty.

As a lubricant brand under PetroChina, Kunlun Lubricant carries a significant mission. The dual layout of the full SQ product matrix and the "One City, One Strategy" precision marketing is the concrete expression of this mission's implementation. It not only allows Kunlun Lubricant to seize market opportunities but also provides a clear path for the Chinese lubricant industry to participate in global standard competition—transitioning from technological catch-up to market leadership.