上任四个月,克罗格首席执行官格雷格·福兰已走访了超过100家门店。他坦言,其中仅有约五分之二的门店状况堪称优良。
这位曾在沃尔玛担任高管的掌舵人,在克罗格近期的财报电话会议上指出:“我们最佳门店与其余门店之间的差距亟需缩小。弥合这一差距,是我们近期最大的机遇之一。”
福兰强调,为了更有效地与沃尔玛等竞争对手抗衡,并吸引预算紧张的消费者,降低商品价格势在必行。此外,他还指出克罗格新店开设速度不足的问题:“在门店增长上停滞不前,就意味着市场份额的止步不前。”
上任四个月,克罗格首席执行官格雷格·福兰已走访了超过100家门店。他坦言,其中仅有约五分之二的门店状况堪称优良。
这位曾在沃尔玛担任高管的掌舵人,在克罗格近期的财报电话会议上指出:“我们最佳门店与其余门店之间的差距亟需缩小。弥合这一差距,是我们近期最大的机遇之一。”
福兰强调,为了更有效地与沃尔玛等竞争对手抗衡,并吸引预算紧张的消费者,降低商品价格势在必行。此外,他还指出克罗格新店开设速度不足的问题:“在门店增长上停滞不前,就意味着市场份额的止步不前。”
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