异动解读 | Sweetgreen夜盘暴跌11.36%,年轻消费者需求疲软引发担忧

异动解读
Nov 07, 2025

沙拉连锁店Sweetgreen(SG)股价在夜盘交易中暴跌11.36%,引发市场广泛关注。这一显著跌幅主要源于公司公布的年轻消费者需求疲软的消息。

Sweetgreen指出,其25至35岁的年轻顾客群消费水平出现明显下降。这个年龄段的顾客在Sweetgreen的客户群中占比较高,因此这一趋势对公司业绩造成了显著影响。公司表示,这一消费群体的消费能力下降可能与当前的经济环境有关,年轻人面临的财务压力增加。

值得注意的是,这种趋势并非Sweetgreen独有。其他快餐连锁店如Chipotle Mexican Grill和地中海连锁店Cava的高管也在最近的财报中提到了类似的情况。这些公司早前曾提到低收入顾客的消费疲软,而现在则特别强调千禧一代和Z世代消费者面临的困境。这一趋势反映了快餐行业可能面临的更广泛挑战,投资者对此表示担忧。

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