星巴克的转型不太可能在短期内显现

投资观察
Yesterday

1355 ET - 星巴克正在进行重大投资以扭转其业务,但UBS分析师表示,公司在短期内可能仍会继续发布疲弱的业绩,他们将目标价从100美元下调至94美元。尽管公司实施了一系列新举措,分析师指出星巴克“尽管比较基数较低,但基本交易进展不明显”。分析师指出,凭借强大的领导团队和客户体验提升,公司在长期内应该会看到业绩改善。然而,预计下周将公布的第四财季业绩将面临行业环境的挑战,销售压力较大,而劳动力和市场营销投资将拖累利润率。

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