As the timeline points towards 2026, a new five-year journey is about to commence. At this pivotal moment, standing at the intersection of concluding the past and initiating the future, the 14th Five-Year Plan is nearing a successful conclusion. Reflecting on 2025, the Chinese economy navigated another "extraordinary" year under multiple pressures, demonstrating remarkable resilience and vitality. The recently concluded Central Economic Work Conference profoundly emphasized that for next year's economic work, it is essential to "adhere to the general principle of pursuing progress while ensuring stability" in policy orientation, focusing on stabilizing employment, enterprises, markets, and expectations, thereby promoting effective qualitative improvement and reasonable quantitative growth in the economy, maintaining social harmony and stability, and achieving a good start for the 15th Five-Year Plan. Embarking on a new journey requires capitalizing on the momentum and forging ahead with determination. At this critical juncture on the eve of the 15th Five-Year Plan, how should we view the economic situation in 2026? How will economic work be conducted in 2026? The Beijing News Shell Finance has launched a special report titled "Looking to 2026: The 15th Five-Year Plan · Embarking on a New Journey," gathering insights from regulatory authorities, renowned scholars, and leading entrepreneurs to interpret policy directions and discern trends. For enterprises, what measures will be taken in response to the Central Economic Work Conference's call for continuously expanding domestic demand? What are the strategic development goals for 2026? A Beijing News Shell Finance reporter interviewed He Guangqi, Founder and Chairman of Xiabuxiabu Group, on these matters.
He Guangqi, Founder and Chairman of Xiabuxiabu Group, stated that as a leading chain hot pot enterprise, established for nearly 30 years, Xiabuxiabu Group has consistently driven consumer demand and contributed to domestic economic growth through continuous innovation in products, business models, and marketing strategies. In 2025, the Group's mid-to-high-end brand, Coucou Hot Pot, innovatively launched a dual-ordering model combining "à la carte selection + unlimited enjoyment" nationwide. This model features over a hundred dishes, including high-quality globally selected meats and fresh seafood, accurately catering to the diverse dining needs of different consumers and stimulating the hot pot consumption economy. Meanwhile, the Group's small hot pot brand, Xiabuxiabu, engaged in a cross-border collaboration with the internationally renowned IP Doraemon in 2025. Through creative peripheral merchandise, immersive restaurant experiences, and integrated online and offline activities, the brand has bridged the emotional distance with consumers, achieving an upgrade from functional consumption to emotional consumption.
In 2026, Xiabuxiabu Group will continue its multi-brand, diversified synergistic development strategy, introducing new brands and products to broaden market demand and cultivate new sustainable growth engines for the Group. Concurrently, leveraging its nearly three-decade-long supply chain advantages, the Group will ensure high-quality ingredients at affordable prices through its owned organic lamb ranch in Xilin Gol League, Inner Mongolia, the development of its own vegetable bases, and its proprietary sauce factory. This approach precisely meets consumer demand for "freshness + deliciousness + high cost-performance," continuously optimizing the consumer dining experience. Furthermore, the Group places great emphasis on employee development and will further promote its "Phoenix Returns to the Nest" internal partnership system in 2026, enabling more outstanding internal employees to become company partners. This initiative aims to fully mobilize employee enthusiasm, achieving mutual benefits and shared development for both employees and the enterprise.