今日盘中，霸王茶姬（股票代码：CHA）股价大涨5%，引发市场关注。这一涨幅很可能与公司最新推出的创新营销活动有关。
据报道，霸王茶姬已正式启动2025年"宠物友好季"活动。该活动包括在全国135家指定门店推出限量宠物奶油，开设20家宠物友好主题门店，以及推出特别促销和限量周边商品。此外，霸王茶姬还与北京爱它动物保护公益基金会合作，发起"CHAGEE好萌友回家计划"，展现了公司的社会责任感。
分析人士认为，这项创新的营销活动有望吸引更多顾客，提升品牌知名度和客户黏性，从而potentially带动销售增长。投资者对此反应积极，推动了股价上涨。霸王茶姬此次瞄准宠物经济市场的举措，显示了公司在拓展业务和吸引新客户群体方面的战略眼光，这可能是投资者看好公司未来发展前景的重要原因。
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