异动解读 | AR眼镜高价引发市场担忧,Snap Inc盘中大跌8.04%

异动解读
Jun 17

Snap Inc今日盘中股价大跌8.04%,引起了市场的广泛关注。

消息面上,Snap在增强现实世界博览会上正式发布了首款面向消费者的AR眼镜Specs,售价高达2195美元。市场对该产品的定价深表担忧,分析人士指出,在高通胀侵蚀消费能力的背景下,如此高的价格可能严重限制消费者的接受度,尤其Snap的核心用户群体偏年轻化,购买力难以支撑。同时,Meta的雷朋智能眼镜定价远低于此,谷歌也计划在今年秋季推出竞品,Snap面临激烈的竞争压力,这导致投资者信心受挫。

据悉,该眼镜搭载两颗高通骁龙处理器、51度视场角透明波导显示及电致变色镜片,续航约4小时,支持情境AI功能,即日起开放预订,预计今年秋季在美国、英国和法国发货。

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