On September 10, the 2025 China International Fair for Trade in Services was grandly held in Beijing. As a crucial window for global service trade and a cutting-edge platform for new productive forces, this event attracted significant attention.
This year, SHOUCHENG Holdings Limited made a remarkable debut with its subsidiaries including E-Parking, SHOUCHENG Rongshi, and the newly launched robot technology experience store brand "Tao Zhu New Creation Bureau," alongside representative products from several invested robotics companies. At Shougang Park, they presented an immersive "see, play, and buy" experience, delivering solutions focused on "technology implementation, scenario-first approach, and ecosystem co-construction."
Shougang Park, with its century-old industrial heritage renewal as a backdrop and the added advantages of Winter Olympics legacy and exhibition ecosystem, has constructed a three-dimensional space that is viewable, visitable, and tradeable. On this stage that combines historical depth with future imagination, SHOUCHENG Holdings presented "Tao Zhu New Creation Bureau" and "Champions' Path" exhibitions through immersive interactions, allowing visitors to truly experience that robots are no longer just demonstration equipment on display stands, but companions entering daily life. The synergy between experience and exhibition also resonates with the park's diverse "exhibition + culture, commerce, sports, and tourism" business formats, continuously enhancing public awareness and acceptance of "robots entering life."
This year, SHOUCHENG Holdings has continuously "launched new initiatives" on two major platforms, constantly refreshing public perception of the robotics industry:
In August, at the inaugural World Humanoid Robot Championship, they launched the "SHOUCHENG Robot Technology Experience Store" open to the public, positioned as "affordable, visible, and purchasable," bridging the "first mile" of public understanding and consumption of robot products.
In September, the experience store underwent comprehensive upgrades and returned to the Service Trade Fair, focusing on life scenarios such as family interaction, children's education, medical care and wellness, and sports entertainment, offering an integrated consumption pathway of immersive interaction + on-site experience + instant purchase.
At the Service Trade Fair, SHOUCHENG Holdings simultaneously released the new brand "Tao Zhu New Creation Bureau," endowing the experience store with deeper cultural and industrial significance. In "Tao Zhu New Creation Bureau," visitors can not only interact with humanoid robots, quadruped robots, and service/companion robots, but also trial exoskeleton equipment, educational innovation robots, smart wearables, and intelligent pet devices, truly achieving "touchable, learnable, usable, and portable." This is not just a showcase, but a complete closed loop from interest to cognition to consumption decisions.
Additionally, during this year's National Day holiday, "Tao Zhu New Creation Bureau" will officially open at Beijing Rongshi Plaza with an exhibition area exceeding 300 square meters. It will bring together humanoid robot products from star companies including Unitree Robotics, Songyan Power, Galaxy General, and Accelerated Evolution, while simultaneously launching smart wearables, intelligent pets, and other product categories, constructing an integrated consumption closed loop of selection-experience-delivery-service.
Over the next year, SHOUCHENG plans to gradually establish 20 "Tao Zhu New Creation Bureau" robot technology experience stores nationwide through a retail network closer to users, promoting large-scale entry of humanoid robots and intelligent robots into the consumer market, making technology truly accessible to thousands of households.
When robots are no longer just prototypes in laboratories or demonstrations on exhibition stands, but become "consumable technology" that can be touched, understood, purchased, and used long-term at home, a new era of consumption begins.
SHOUCHENG Holdings will continue to follow core pathways of capital empowerment, technology-driven development, and scenario guidance, working with industry chain partners to co-create a new lifestyle of "human-machine coexistence."