异动解读 | Roku盘前大涨5.50%,与亚马逊合作打造最大CTV覆盖体系

异动解读
16 Jun

周一盘前交易中,Roku Inc(ROKU)股价大涨5.50%,引起投资者广泛关注。

根据最新消息,Roku与电商巨头亚马逊(Amazon)达成重要合作。双方宣布将联手打造规模最大的认证联网电视(CTV)覆盖体系。这一合作标志着两家公司在数字广告和流媒体领域的战略联盟,有望为双方带来显著的协同效应。

分析人士认为,此次合作对Roku来说意义重大。作为领先的流媒体平台,Roku将借助亚马逊的庞大用户基础和广告资源,进一步扩大其CTV市场份额。同时,这一合作也有望提升Roku的广告收入,为公司未来增长注入新动力。投资者对这一战略合作表现出积极态度,推动Roku股价在盘前交易中显著上涨。

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