4月1日盘中，蜜雪集团（02097.HK）股价突然飙升，截至11时06分左右，涨幅达到5.18%，引发市场广泛关注。
消息面上，近期多家头部茶饮企业陆续披露2024年年度业绩。其中，蜜雪集团以248.3亿元的营收规模蝉联行业榜首，远超其他竞争对手。据统计，蜜雪集团的营收是霸王茶姬的两倍，是奈雪的茶和茶百道的5倍，也是古茗的2.8倍。此外，蜜雪集团还被评为2024年最赚钱的茶饮公司，优异的业绩表现无疑提振了投资者信心。
作为低价位茶饮品牌的代表，蜜雪集团主打单价约6元的现制果饮、茶饮、冰淇淋和咖啡等产品。公司采取街边店为主的选址策略，瞄准大众消费市场。这一清晰的市场定位和有效的经营策略，使得蜜雪集团在竞争激烈的茶饮行业中脱颖而出，不仅实现了可观的营收增长，还在盈利能力上领先同行，进一步巩固了其市场领导地位。
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