美国玩具巨头美泰公司宣布以1.59亿美元对价收购网易持有的合资企业Mattel163的50%股权。此次交易使Mattel163的整体估值达到3.18亿美元，标志着美泰全面接管这家专注于数字游戏开发的合资公司控股权。
通过这笔收购，美泰将强化对数字游戏业务板块的战略掌控。Mattel163曾成功开发《UNO!》等风靡全球的移动端游戏，其产品线与美泰旗下经典IP高度协同。交易完成后，网易将彻底退出合资公司运营，而美泰有望借助完整所有权加速数字娱乐领域的布局创新。
此次股权收购不仅彰显美泰对数字游戏赛道的长期信心，更折射出传统玩具制造商向沉浸式娱乐体验转型的战略决心。通过整合线上游戏开发能力与线下实体玩具优势，美泰正构建跨平台娱乐生态，以应对消费者偏好数字化迁移的时代趋势。
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