汇量科技盘初大涨逾7%！AppLovin一季度业绩超预期，AI营销商业化加速
5月8日，汇量科技盘初大涨逾7%，AppLovin一季度业绩超预期，AI营销商业化加速。
消息面上，周三美股盘后，移动应用广告平台Applovin公布第一季度业绩。数据显示，该公司Q1营收为14.8亿美元，同比增长40%，超出市场预期；调整后的每股收益为1.67美元，也超出市场预期。华泰证券此前指出，AI+广告融合在海外加速兑现，汇量科技是国内该板块代表公司之一，旗下程序化广告平台Mintegral已帮助10,000余家全球顶级广告主、100,000余款头部应用在欧美、亚太等全球市场大规模获取优质用户（截至24H1）。得益于2022-2023年的基建升级和持续投入，Mintegral的智能出价能力显著提升，ROAS的智能出价模式成为开发者在Mintegral的主流选择。
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