86,000 Mu of Glutinous Rice Banana Plantations Generate 210 Million Yuan Output Value, CHINA UNICOM's Industrial Support Model Becomes Rural Revitalization Template

Deep News
Sep 11

Ceheng County in Guizhou Province, once a remote mountainous area, is undergoing a profound digital transformation. Fiber optic networks have reached villages and households, specialty glutinous rice bananas have made their way out of the mountains, and farmers' incomes are steadily growing. Behind all this lies CHINA UNICOM's continuous efforts to empower rural revitalization through digital technology. Its support coverage has expanded from 26 villages to 57 villages, solidly promoting digitalized governance, industrial development, and rural construction in Ceheng and other supported regions, delivering an exemplary rural revitalization achievement.

**Building Networks in Deep Mountains: Opening Information Arteries for Ceheng's Rural Revitalization**

Facing the development challenges of "distant mountain roads and blocked information" that once plagued Ceheng County, CHINA UNICOM made network construction the primary task of rural revitalization support, investing a total of 47.2158 million yuan in dedicated funds to create a "seamless network coverage benchmark county." Today, 315 base stations have been built in deep mountainous areas, with 37,500 fiber broadband ports laid out, achieving "dual 100%" coverage of mobile networks and broadband in county urban areas and administrative villages. Mobile network coverage in natural villages reaches 97.5%, and broadband coverage in administrative villages reaches 93.62%, truly realizing "same network, same speed" between urban and rural areas.

While strengthening infrastructure construction, CHINA UNICOM has also effectively reduced the communication burden on residents, providing a cumulative 208 million yuan in communication fee reductions for relocated residents, saving each household more than 200 yuan annually, ensuring that people not only "get connected to networks" but can also "make good use of networks."

**Chain Development: Glutinous Rice Bananas Become "Golden Industry," Multi-dimensional Layout Activates Revitalization Momentum**

On the hillsides of Ceheng County, extensive glutinous rice banana forests have become "prosperity bananas" that drive over 9,000 households and more than 38,000 people to find local employment, with each household increasing income by over 10,000 yuan. Behind this is CHINA UNICOM's precise efforts to build a complete industrial chain around the "one county, one product" concept.

To address the long-standing bottlenecks of "low yield per mu and narrow sales channels" in the glutinous rice banana industry, CHINA UNICOM has invested a total of 146 million yuan in support funds, implementing 35 industrial projects. Through introducing "dwarf dense planting" technology, building standardized demonstration bases, and expanding deep processing systems, they have launched high value-added products such as banana chips, beverages, and face masks. They have also successfully developed the "CHINA UNICOM Banana Big Data Industrial Park" into a national 3A-level tourist attraction, achieving full chain coverage from banana cultivation to leisure tourism. Currently, Ceheng's glutinous rice banana cultivation area has expanded from 6,000 mu to 86,000 mu, with annual output value exceeding 210 million yuan.

While focusing on the glutinous rice banana industry, CHINA UNICOM has also helped Ceheng cultivate a diversified industrial system. The county's camellia oil planting area reaches 355,800 mu, driving income increases for over 80,000 people, with "Ceheng camellia oil" becoming a specialty product with both economic value and cultural significance. The planned 1 million laying hen breeding facility will further enrich the local agricultural industry pattern, promoting agricultural industry development toward "diversification and scale," truly transforming "blood transfusion" into "blood generation" and injecting sustained momentum into rural revitalization.

**Talent Empowerment: Fertile Soil Nurtures Talent, Streams Converge to Promote Revitalization**

"Rural revitalization depends on people." CHINA UNICOM deeply understands this principle and has built a talent cultivation system through "selection, cultivation, management, and utilization" to leave behind "teams that cannot be taken away" in Ceheng. In talent cultivation, CHINA UNICOM relies on the Unicom Party School to offer nearly 70 online courses covering planting and breeding techniques, e-commerce operations, grassroots governance, and other content. They allocate over 1 million yuan annually to invite experts for field instruction. Over 8 years, they have trained a total of 81,900 grassroots officials, prosperity leaders, and technical personnel.

Educational support plants "long-term seeds" for rural revitalization. Since 2019, CHINA UNICOM has continuously conducted "scholarship and talent encouragement" activities, providing 203,000 yuan in rewards to 173 students accepted to higher education over 6 years. Supported students have actively "given back to their hometowns": 41 graduates have returned home for employment and participate in activities such as tutoring left-behind children and caring for the elderly during winter and summer breaks, forming a virtuous cycle of "support-talent development-giving back." In 2025, CHINA UNICOM partnered with Ceheng County Women's Federation to establish the "Heart Connected with Ceheng" Public Welfare Alliance, creating a new educational support framework of "state enterprise leadership, social collaboration, and multi-party participation."

**Cultural Heritage: Splendid Brilliance, Ancient Charm and New Trends Flourish Together**

CHINA UNICOM deeply recognizes that cultural revitalization is an important cornerstone of rural revitalization and focuses on promoting the protection and inheritance of Bouyei ethnic intangible cultural heritage. Through participation in the "Splendid Plan," they have innovatively formed a "company + association + embroidery women + Unicom talent" cooperation model, driving over 1,200 people to engage in Bouyei embroidery, transforming fingertip skills into fingertip economy, helping Bouyei embroidery leave the mountains and enter the market, providing new employment opportunities for rural women.

In improving rural landscapes, they focus on deep integration of digital technology with local culture. In the two villages and two communities under village support, they use "intelligence" as their brush to carefully create "Smart Beautiful Luowang," "Smart Tourism Bannong," "Smart Enjoying Banabu," and "Smart Connected Zheliang" as individual village calling cards, creating distinctive harmonious rural samples. Through implementing "sample leading, hundred villages following" actions, they promote overall improvement of village appearance, allowing technology and countryside to each display their beauty in harmony.

Public cultural service system construction has also yielded abundant results. A cumulative investment of 6.3 million yuan has built 7 digital libraries covering 91,200 residents. Based on providing smart services such as electronic reading, book searches, and self-service borrowing and returning within libraries, they have built a library digitalization management platform, further opening unified online management channels for county libraries, constructing a public reading service system of "full coverage, integrated management," forming an information management framework of "convenient borrowing and returning, precise management, and efficient service," effectively filling gaps in rural public cultural services. These libraries not only provide book lending services but also integrate multiple functions including Bouyei cultural creativity, volunteer public welfare activities, and children's care and education, becoming important positions for rural cultural revitalization.

**Brilliant Report Card: Thousand Village Demonstration, Unicom Power Draws New Chapter**

Ceheng's practice is a microcosm of CHINA UNICOM's support work. Within Guizhou Province, its support reach has expanded from the initial 26 villages to 57 villages, allowing digital dividends and industrial experience to benefit more rural areas. In network construction, they have promoted 100% mobile network coverage and 100% administrative village mobile network coverage in poverty-alleviated counties and cities throughout the province, with county and city broadband coverage at 98.14% and administrative village broadband coverage at 88.75%, building a solid digital foundation for rural development. In digital village construction, the "1+4" application system of "Unicom Digital Village" (digital village big screen + smart party building, digital governance, digital agriculture, and farmer-benefiting services) is mature yet continues to inject momentum into rural revitalization. In digital governance, the Unicom digital rural platform operates with a "platform + cloud network + application" model, achieving 80% coverage of administrative villages in Guizhou, covering 209,000 households.

In industrial support, they have successfully replicated Ceheng's glutinous rice banana full industrial chain model, cultivating specialty industries in various locations while fully leveraging digital technology advantages and consistently planning rural industry projects from an industrial chain perspective. Using "5G private network + cloud + identification" solutions to assist Shanwang Fruit Rosa roxburghii factory's digital transformation, the upgraded production line achieved seamless farmer settlement, autonomous operation upgrades, and precise traceability from product sales to production areas, driving a 5-fold capacity leap and being selected by the Provincial Big Data Bureau as a "Guizhou Province 5G Application Scenario Demonstration Project." Through demonstration and promotion of this project, they have further driven digital transformation and upgrading of over 20 Guizhou specialty agricultural product processing enterprises including Chuhao, Rosa roxburghii King, Chengyou Wangji, Axilixi, and Zhongken Potato Industry.

From the initial 26 villages to today's 57 villages, from the "golden chain" of glutinous rice bananas to the "intelligent brain" of cloud governance, CHINA UNICOM has made rural revitalization more than just a slogan through persistent cultivation across mountains and seas. The future countryside will surely be more intelligent, more prosperous, and warmer.

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