0827美东时间——温蒂汉堡（Wendy's）CEO鲍勃·赖特（Bob Wright）坦言，公司目前的业绩“远未达到应有潜力”。这位在今年5月重返这家快餐连锁、执掌扭亏重任的高管，在声明中表示：“我们坚信能够解决当前的问题，也很期待与团队和加盟商携手，推动一场强有力的变革。”
他进一步指出：“我们的客流量、价值主张以及加盟商的经济效益，均未达到预期。”为此，温蒂已在五个关键领域展开行动——打造兼具品质与性价比的菜单；通过营销激发消费者需求；提升运营执行标准；优化数字体验以增强用户粘性；同时将门店打造为增长的引擎。
然而，市场反应并不乐观。在撤销全年业绩展望并宣布削减股息后，温蒂股价盘前下跌3.4%。
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