On September 22, Shopify rose 3.47% in regular trading, trading at $133.07/share, with turnover of $514 million. The rally was driven by the company's newly announced deep strategic partnership with Meta to launch an AI-powered payment solution, combined with fresh bullish coverage from major brokerages.

Specifically, Shopify and Meta jointly unveiled a private AI agent called Muse, designed to autonomously scan merchant product catalogs, match items to consumer queries in real time, and execute end-to-end shopping and checkout workflows. The initiative aims to transform the e-commerce platform into a comprehensive hub integrating search, transactions, payments, and financial services — effectively embedding banking-level functions directly into the merchant storefront. Muse leverages machine learning across hundreds of thousands of online stores to analyze transaction data and manage risk through verified buyer identity systems.

On the analyst front, Bernstein initiated coverage on Shopify with an Outperform rating, while Rosenblatt also initiated with a Buy rating and a $175 price target, citing undervalued B2B and international business potential. Additionally, a director-level insider purchased 471 shares at $129.56 per share on September 14, totaling approximately $61,023.

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