Recently, internet users reported that when checking previous orders from Wahaha's Tmall flagship store, they discovered the store name had changed to "Tongyuankang Food Store." At that time, customer service for "Tongyuankang Food Store" confirmed that the shop had indeed previously operated as Wahaha's Tmall flagship store, but stated that the store name and operations were now independent, with no remaining connection to Wahaha.

On August 18th, searches for "Tongyuankang Food Store" on the Tmall platform yielded no results. Tmall customer service explained: "It's possible the seller closed the store. When stores are withdrawn, they generally cannot be found in searches, or the seller may have deregistered the store."

Internet users questioned whether Wahaha's Tmall flagship store account had been sold. However, searches revealed that Wahaha's flagship store on Tmall continues to operate normally. Customer service for the Wahaha flagship store stated: "Our store has been continuously open, and all products belong to the Wahaha brand." When asked about whether Tongyuankang Food Store was previously the Wahaha flagship store and why it can no longer be found, Wahaha flagship store customer service responded: "Sorry, we only understand our own store's products and cannot provide information about other matters."

The registered company name for Tongyuankang Food Store is Tongyuankang E-commerce (Hangzhou) Co., Ltd. According to Tianyancha APP, Tongyuankang E-commerce (Hangzhou) Co., Ltd. was established in 2011 with registered capital of 10 million yuan. Sanjie Investment Group Co., Ltd. holds a 75% stake, while legal representative Ye Hong holds 25%. Du Jianying serves as executive director of Tongyuankang E-commerce (Hangzhou) Co., Ltd. and also holds 99.8% of shares in Sanjie Investment Group Co., Ltd., with Zong Rui holding the remaining 0.2%.

When contacted, a representative from Tongyuankang E-commerce (Hangzhou) Co., Ltd. claimed to be unaware of the Tongyuankang Food Store closure and asked whether there were any after-sales issues that needed resolution.

According to reports, Tongyuankang E-commerce (Hangzhou) Co., Ltd. previously stated that the company had a cooperative relationship with Wahaha as one of Wahaha's distributors, but both parties ended their cooperation at the beginning of this year. Before changing the store name, they reserved time to handle existing after-sales issues.

Industry insiders indicated that the currently operating Wahaha flagship store on Tmall is not a recently opened shop. "In my impression, this store has existed for quite some time. I don't know why news about it suddenly emerged."

Both Tmall and JD platforms show that the current operator of Wahaha flagship stores is Hangzhou Hengyi E-commerce Co., Ltd. JD's Wahaha flagship store opened in January 2020, while Tmall's Wahaha flagship store ranks third on the trendy beverage store leaderboard, with 500,000 items sold in the past six months. This indicates that Tmall's Wahaha flagship store has been operating for at least six months.

According to Tianyancha APP, Hangzhou Hengyi E-commerce Co., Ltd. was established in August 2020 with registered capital of 1 million yuan, with Zong Fuli serving as director. Hangzhou Hengyi E-commerce Co., Ltd. is 100% owned by Hangzhou Hongchen Marketing Co., Ltd., which is in turn 100% owned by Hongsheng Beverage Group Co., Ltd.

This means that Wahaha's Tmall flagship store and JD flagship store are operated by companies under Hongsheng Beverage, which is controlled by Zong Fuli.

It is reported that Wahaha conducted tenders in August 2024 and January 2025 for operational services for its Tmall creative flagship store and JD official flagship store respectively, with service periods of one year each. Operating teams need to provide comprehensive services including overall store operations, event planning, marketing promotion, membership system construction, design, and customer service.

Notably, since August, media reports have indicated that under the "iron-fist" strategy of Hangzhou Wahaha Group Chairman and General Manager Zong Fuli, Wahaha is gradually cutting ties with distributors with annual sales below 3 million yuan. Some distributors have ended their cooperation with Wahaha, while others have been merged into larger distributors, leading to payment settlement issues between distributors.

On August 11th, Wahaha Group stated: "Since the beginning of this year, the number of new Wahaha distributors has far exceeded the number of terminated partnerships. Changes in the distributor system are based on market strategy and cooperation willingness, representing normal dynamic optimization rather than targeting specific-scale customers."

Regarding Wahaha's growth path for 2025, Zong Fuli has indicated plans to focus on breakthroughs in water and tea products, achieve comprehensive balanced development of five major product categories, implement multi-channel network deployment, explore multi-format sales potential, concentrate resources on strengthening terminal construction, and achieve terminal market dominance by 2025.