The evolution of AI from an "efficiency tool" to a "growth engine" is fundamentally rewriting the underlying logic of the digital advertising industry. On one hand, AI generation technology has dramatically lowered the barrier to content creation, making the production of non-compliant advertisements easier. On the other, regulatory bodies are continuously strengthening content governance requirements for AI applications. Against this backdrop of an industry inflection point where "efficiency and compliance are equally prioritized," Weimob Marketing's self-developed Tianquan AI Intelligent Risk Control System has emerged. As a key implementation of Weimob's "AI First" strategy in the compliance domain, this system is deeply integrated with major advertising media platforms like Tencent Marketing and Kuaishou Magnet Engine. By integrating professional content detection capabilities, it constructs a closed-loop risk control system covering the entire advertising delivery lifecycle, offering the industry a comprehensive, intelligent risk management solution characterized by intelligence, standardization, and traceability.

Building a Full-Lifecycle Risk Control System: The Digital Marketing "Compliance Hub" Under the AI First Strategy

Following its AI-related annual revenue surpassing the 1 billion yuan mark for the first time in 2025, Weimob Group fully unveiled its "AI First" strategic framework in April 2026. Guided by this strategy, Weimob has comprehensively embedded AI into its core business operations, covering key areas such as AI+SaaS, AI+Marketing, AI+Global Expansion, and AI To C. As a crucial outcome of the reconstruction of Weimob Marketing's technology foundation, the company has built six self-developed AI systems—Tianshu, Tianqi, Tiangong, Tianji, Tianquan, and Tianxuan—centered around its core business. These systems leverage AI's all-domain connectivity to reshape marketing operations, integrating the entire process from strategy formulation and ad delivery to content production, account management, compliance risk control, and influencer selection.

Among these, the Tianquan AI Intelligent Risk Control System is the key implementation of the AI strategy in the compliance field. Deeply connected with platforms like Tencent Marketing and Kuaishou Magnet Engine, it integrates professional content detection to build a full-cycle, closed-loop risk control system covering "account access, material acquisition, intelligent detection, tiered review, risk tracing, and data analysis." Through its intelligent, standardized, and traceable capabilities, Tianquan helps enterprises not only avoid compliance risks but also significantly improve review efficiency, achieving a trinity of cost reduction, efficiency enhancement, and compliance for high-quality marketing development.

Technologically, the Tianquan system functions as a digital marketing compliance hub, employing a human-machine collaboration mechanism of "AI review + manual sampling" to conduct multi-dimensional risk identification and review of text, images, and videos. The scientific nature of this mechanism lies in the division of labor: the AI large model layer handles the core pre-review work, automatically identifying risks like absolute claims and false efficacy implications, while the human review layer focuses on strategic judgment and final decisions for complex cases. This synergy leverages AI's speed advantage in large-scale processing while retaining human expertise in complex judgment, embodying a design philosophy of "augmentation, not replacement."

From an industry perspective, Tianquan's launch is timely. The core trend in digital advertising content governance is the proactive use of technologies like AI identification, multimodal analysis, and large model comprehension to enhance the discovery of ad content risks, anomaly identification, and analytical support. The goal is to gradually improve review efficiency with AI technology, establishing AI capabilities as the foundational layer for industry governance. The Tianquan system is a pioneer in this trend, shifting compliance review work from a reliance on "human wave tactics" towards a new paradigm of intelligence and standardization.

From Cost Savings to Unleashing Growth Momentum: The Commercial Proof of AI Risk Control

The commercial value of the Tianquan AI Intelligent Risk Control System is reflected in quantifiable efficiency gains. Data shows that Tianquan reviews approximately 8 million pieces of material monthly, helping enterprises reduce manual review time by over 90% and increasing the effective identification volume of overall risk control risks by 35 times. This means that compliance screening work, which previously required significant manual effort, can now be processed at scale in less time and at lower cost. Enterprises can thus shift their focus from "handling violations" to "optimizing delivery," truly unleashing growth potential.

Behind this efficiency revolution is the full-cycle, closed-loop capability built by Tianquan. From compliance pre-screening at the account access stage, to immediate detection after material acquisition, to multi-dimensional risk identification during intelligent detection, and through tiered review, risk tracing, and data analysis—every step achieves standardized, traceable intelligent control. This end-to-end closed-loop design not only identifies and intercepts violation risks at the earliest moment but also helps enterprises accumulate valuable compliance data assets, providing a basis for decision-making in subsequent strategy optimization.

From an industrial perspective, Tianquan's value extends far beyond efficiency gains for individual companies. As AI marketing becomes an industry standard, compliance capabilities are transforming from a "cost center" into a "value center." Weimob's 2025 financial report showed that merchant solution revenue was approximately RMB 6.95 billion, a year-on-year increase of 65.1%, with gross profit margin rising from 63.1% to 90.9%. Behind this data lies the structural efficiency improvements brought by the deep integration of AI technology across the entire marketing chain—among which, the intelligent risk control capability represented by Tianquan will be a crucial pillar supporting this high-margin operating model.

Furthermore, the recently announced 2026 Tencent Marketing "Risk Control Star" award serves as authoritative endorsement of Weimob Marketing's compliance capabilities. As a leading domestic advertising media platform, Tencent has extremely high standards and requirements for the risk control capabilities of service providers within its ecosystem. Leveraging the Tianquan AI Intelligent Risk Control System, Weimob Marketing has built comprehensive compliance control capabilities covering the entire delivery chain, successfully standing out among numerous service providers to win this honor. This award not only recognizes the technical strength of the Tianquan system but also affirms Weimob Marketing's business philosophy of "driving compliance with AI and safeguarding growth with compliance."

Against the backdrop of Weimob Group achieving annual profitability for the first time in four years and its operating cash flow turning positive for the first time, the continuous evolution and industry recognition of the Tianquan AI Intelligent Risk Control System adds a new footnote to the long-term value of Weimob Marketing. Guo Weihua, Vice President of Weimob Group, stated: "As AIGC becomes fully integrated into the entire advertising creative process, the scale of material output is experiencing explosive growth, and compliance risks are becoming increasingly complex. The implementation of the Tianquan AI Intelligent Risk Control System not only further solidifies Weimob Marketing's AI technology foundation but also creates a differentiated compliance moat within the digital marketing service chain. Relying on the risk control data accumulated over time and the continuously iterating technical capabilities of the system, Tianquan has already developed reusable, cross-platform, and cross-industry advantages, which will open up broader growth space for Weimob Marketing in the compliance risk control arena."