On June 18, PepsiCo fell 3.05% in regular trading, trading at $141.61/share, with turnover of $824 million. The decline was driven by a combination of investment bank downgrades and the loss of a key commercial partnership.
On the news front, multiple investment banks recently cut their target prices on PepsiCo. Piper Sandler lowered its target from $181 to $178, while Wells Fargo cut more aggressively from $160 to $150. Simultaneously, Marriott International announced it would terminate its exclusive partnership with PepsiCo spanning over 30 years, switching to Coca-Cola as its global hotel beverage supplier. The move intensified market concerns over PepsiCo's channel competitiveness and long-term revenue stability.
The broader Soft Drinks sector was under pressure, with PepsiCo leading losses. Within the sector, Coca-Cola fell 0.61%, Keurig Dr Pepper fell 2.05%, Coca-Cola Europacific fell 2.11%, Monster Beverage fell 0.84%, while Celsius Holdings rose 2.8%.
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