异动解读 | 爱奇艺国际版内容播放量翻倍,盘中大涨5.21%

异动解读
Jan 21

爱奇艺(IQ)今日盘中大涨5.21%,引起了市场的广泛关注。

消息面上,爱奇艺国际版2025年全球内容热播榜正式发布,数据显示其内容播放量同比增长114.5%,华语内容成为驱动这一增长的核心动力。其中,融合“中医文化”元素的华语都市爱情剧《爱你》登顶华语剧集榜首,《灵武大陆》《哪咤之魔童降世》等热血动漫和电影也深受海外用户喜爱。

爱奇艺国际版通过本地化运营和丰富的内容策略,已成为全球用户消费华语及亚洲流行文化的重要平台。2025年三季度,其海外业务总收入同环比增幅创近两年新高,会员收入同比增长超40%。这一强劲表现增强了市场对爱奇艺长期增长潜力的信心。

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