The Department of Commerce of Yunnan Province, in collaboration with the Provincial Department of Culture and Tourism, the Provincial Sports Bureau, and the People's Bank of China Yunnan Branch, has launched the "Celebrate Chinese New Year in Yunnan" shopping festival. Details are as follows.

To implement central and provincial government policies on expanding domestic demand and stimulating consumption, and to fulfill national requirements for organizing Spring Festival promotional activities, the initiative aims to enhance the "Shop in China" brand. It seeks to capitalize on the year-end consumption peak by creating a province-wide, public-friendly Spring Festival shopping event to further boost market vitality. The event integrates resources from various cities, financial institutions, industry associations, and market entities.

I. Event Theme Enjoy Benefits in Yunnan · Happy Spring Festival Shopping

II. Event Duration February to March 2026

III. Main Activities 1. "Happy Spring Festival Shopping" themed consumption promotion campaign - **Lucky Invoice Lottery**: A pilot program, led by the Ministry of Commerce in Kunming and supported by China UnionPay Yunnan Branch in 15 other cities, will encourage residents to claim lottery prizes after shopping and obtaining invoices. It will focus on eight key consumer sectors: retail, dining, accommodation, culture, arts, entertainment, tourism, sports, and residential services. - **Renew for the New Year**: Targeting auto, home appliance, and digital product trade-ins, retailers, suppliers, and e-commerce platforms will offer additional discounts and promotions on top of trade-in subsidies to stimulate demand during the holiday season. - **Rural Market Expansion**: Large supermarkets and brand stores will extend services to rural areas via mobile outlets, rural fairs, and exhibitions to increase policy awareness and shopping convenience. - **New Year Consumption Vouchers**: Government and business resources will be pooled to distribute "Colorful Yunnan" vouchers, with increased issuance during Spring Festival and Lantern Festival. An Indian Ocean Seafood Festival will feature special vouchers for seafood purchases. - **Online-Offline Promotions**: Key businesses and e-commerce platforms will host an "Online New Year Shopping Festival" with vouchers to boost sales of Yunnan products via live streams and social commerce. Nearly 100 influencers will promote local tourism and businesses through videos and live broadcasts. - **"Yunnan Gifts" Exhibitions**: Focusing on New Year goods, exhibitions will be held at shopping malls, fairs, and communities. Featured products will include time-honored brands, green foods, and cultural creations. Online and offline events will facilitate the distribution of Yunnan products domestically and internationally. - **Night Economy Activation**: Night markets, bar streets, and cultural zones will offer special night vouchers. Five large-scale "Yunnan Nights" live streams will showcase nighttime attractions in cities like Kunming, Wenshan, and Shangri-La, with enhanced safety oversight. - **Localized Consumer Scenes**: Each city will develop unique消费 scenes based on local culture. Examples include Kunming's非遗 night tours, Lijiang's wedding-themed experiences, and Honghe's ethnic festivals.

2. "Warm Winter Blossoms in Yunnan" integrated tourism-sports-culture campaign - **Tourism Benefits**: Scenic spots and resorts will offer family tickets and discounts, with additional incentives like vouchers and lucky draws through partnerships with financial institutions and airlines. - **Cultural Activities**: Public performances, "Spring Village Galas," and非遗 events will enrich holiday cultural life. Museums will host special exhibitions and educational programs. - **Tourist Attraction Initiatives**: Promotion events, live streams for非遗 products, and a digital tourism map with 40 self-drive routes and travel vouchers will attract visitors. - **Accommodation Promotions**: Hotels and homestays will develop seasonal themes (e.g., winter escapes, rainforest study) and offer packages with tickets or dining vouchers. Online campaigns will target domestic and international tourists. - **Culinary Events**: Food zones will showcase local specialties and time-honored brands, with promotions like "New Year Banquets" to highlight holiday dining.

3. "Vitality for the New Year" sports and wellness campaign - **Sports Facility Access**: Public sports venues will offer free or discounted entry. Schools and enterprises will open facilities during the holiday. - **Diverse Sports Events**: The Yunnan Football League will continue, alongside running, walking, and community sports events to spur sporting goods sales. - **Sports-Tourism Integration**: Themed routes (e.g., hiking, camping) will combine events with tourism, featuring cultural and wellness elements. Local sports-themed文创 products will be promoted.

4. "Golden Horse Spring Greetings" payment benefits campaign - **Financial Support**: Banks will partner with merchants to offer holiday discounts, cashbacks, and rewards, expanding campaign reach. - **Payment Convenience**: Payment systems (cards, mobile, cash) will be optimized in key areas to facilitate spending by international tourists.