Celsius Holdings, Inc. (CELH) experienced a significant pre-market plunge of 9.05% on Thursday following the release of its third-quarter 2025 financial results. Despite reporting impressive revenue growth, the energy drink maker's stock took a hit as investors reacted to the company's unexpected net loss.

The company announced a substantial increase in Q3 revenue, reaching $725.1 million, which represents a 173% year-over-year growth from $265.7 million in the same period of 2024. This figure surpassed the IBES estimate of $701.5 million. Celsius also reported a gross profit of $372.3 million and an improved gross margin of 51.3%, up from 46.0% in the prior year. However, these positive indicators were overshadowed by a net loss of $61.0 million for the quarter, a stark contrast to the net income of $6.4 million reported in Q3 2024.

While Celsius Holdings showcased strong performance in North America with a 184% revenue increase and international growth of 24%, the market's negative reaction suggests investors are concerned about the company's profitability. The pre-market plunge indicates that shareholders may be reassessing the stock's valuation in light of the significant net loss, despite the robust top-line growth and the company's strategic moves, including the acquisition of the Rockstar Energy brand and strengthened partnership with PepsiCo.