On August 20, BOE and JD Group jointly hosted the third anniversary celebration of their "Dual-JD Empowerment Plan." As two leading global enterprises in display and retail sectors, the partnership has achieved deep synergy over three years, closely integrating "technology R&D with consumer demand" to create a bidirectional empowerment paradigm of "demand-driven R&D feedback and direct technology-to-user delivery." This approach has reshaped the shortest value pathway from laboratory display technology to consumer scenarios, driving BOE's technology brand from industry recognition toward mass perception and establishing new benchmarks for technology inclusiveness and ecosystem win-win outcomes.
During the event, the jointly launched "High-Value Ecological Industry Alliance" was officially established, marking a historic leap from competitive logic to symbiotic logic in the industry. The alliance's founding members include leading companies such as TÜV Rheinland, Hisense, Skyworth, Lenovo, and AOC. The alliance drives transformation through three core action principles: technology dimension enhancement to break internal competition by replacing price wars with high-value standards; ecosystem collaboration to create incremental value through open cooperation ending zero-sum games; and green development shaping the future by rebuilding growth foundations with sustainable momentum. The alliance's establishment transforms the abstract concept of "value dimension enhancement" into executable business rules, pushing the global display industry toward higher-quality value creation.
Over three years, BOE and JD Group have centered on "technology supply-side and consumer demand-side resonance," reshaping the industrial value chain through achievements in technology transformation closed-loop, brand mindset construction, and ecosystem collaboration enhancement. The two parties jointly established a Technology Innovation Joint Research Institute, developing customized solutions based on JD Group's user insights and successfully implementing the consumer visual experience-based "S+ Display Certification Standard" across JD Group's platform, creating a perfect closed-loop from technical parameters to user experience.
BOE's technology brand flagship store on JD Group represents the first online immersive technology experience center jointly created by both parties. It showcases representative smart terminal products powered by three leading technology brands - ADS Pro, f-OLED, and α-MLED - creating a professional technology traceability window that effectively shortens the distance from cutting-edge laboratory technology to user desktops. The flagship store empowers partner brands through the most direct and efficient business model, creating a comprehensive resource empowerment platform and new joint "breakthrough" brand marketing position for supply chain partners, becoming an industry benchmark for technology transformation.
Notably, the jointly launched "Best of Esports High-level Alliance" has attracted numerous global first-tier brands including AGON, ASUS, Legion, Mechrevo, MSI, ROG, Skyworth, Thunder Robot, Red Magic, OnePlus, BenQ, iQOO, Li-Ning, Edifier Gaming, AOC, and Philips. Partnering with Huya Live streaming platform and JDG esports team, the alliance provides a full-chain esports ecosystem covering hardware, terminals, content, and market, continuously unlocking new business models, establishing higher industry standards, delivering ultimate esports experiences, and redefining the future landscape of the esports industry.
This year marks the fourth anniversary of BOE's three major display technology brands. At this "Dual-JD Empowerment Plan" celebration, BOE specially created a "Technology Brand Theme Exhibition Area" to demonstrate the transformative power of technological iteration on consumer experience upgrades. As China's first company in the semiconductor display field to release three major display technology brands, BOE has comprehensively implemented these technology brands across laptop, monitor, and TV terminal display products over four years, deeply integrating innovative technology into digital life.
During the celebration, representatives from multiple parties including JD Group and BOE jointly released the "100-inch Large Screen Three Real Commitments" at the TV roundtable forum, promising real quality, real experience, and real service. This multi-party collaboration aims to provide consumers with the ultimate large-screen experience, following the establishment of the JD Group 100-inch TV Brand Alliance in 2025.
JD Group, in collaboration with BOE and brand manufacturers across the supply chain, is accelerating the customization of premium products featuring built-in JD Group free zones with access to tens of thousands of ultra-high-definition content sources, plus JD Group's 100% free home delivery and installation service experience. This ensures users can "buy with confidence, use worry-free, and feel secure," truly bringing 100-inch televisions into thousands of households.
Looking ahead, the BOE and JD Group "Dual-JD Empowerment Plan" will further enhance focus on future consumption trends, cutting-edge technology applications, technical standard construction, and consumer experience improvement. BOE remains committed to "Powered by BOE" empowerment of partner product upgrades and value growth. Through resource integration and collaborative innovation, BOE will work with ecosystem partners to establish long-term mechanisms for technology inclusiveness, standard unification, and experiential scenario integration, making the dual-JD cooperation model a benchmark paradigm for industry technology transformation and ecosystem co-construction, injecting sustainable growth engines into the global display industry.
**Immediate Interview: Three Major Technology Brands Empower Partners to Drive Technology Iteration - Liu Zhiqiang, Senior Vice President and Chief Technology Officer of BOE Group**
"The cooperation between the dual-JDs represents a strong alliance of mutual advancement. BOE is the technology company that best understands display technology, while JD Group possesses 300 million quality user profiles and is the sales channel that best understands consumers. Both parties complement each other's advantages in cooperation, achieving mutual empowerment while driving value leaps for upstream and downstream supply chain partners. Over three years, both parties have connected the last mile of technology transformation through technology transformation closed-loops, brand mindset construction, and ecosystem collaboration enhancement," said Liu Zhiqiang.
The three brands provide open technology certification for partners, offering quantifiable technology benchmarks. BOE is committed to achieving technological leaps and driving industry standard upgrades. Taking ADS Pro technology as an example, BOE innovatively upgraded Ambient Contrast Ratio (ACR), a testing indicator better suited to current screen usage scenarios that more accurately represents contrast ratios perceived by human eyes. Under 500nit brightness/100lux ambient light conditions, screen reflectance is reduced from 5% to 0.7%, with ACR values increased to 1400:1 (industry average only 224:1), delivering significantly superior performance, allowing partner products to display certification marks upon passing certification.
BOE collaborates deeply with partners to jointly develop innovative technology solutions. BOE developed UB Cell televisions with Hisense, combining ADS Pro wide viewing angles with Mini LED backlighting to achieve LCD picture quality comparable to OLED breakthroughs. In partnership with TPV, BOE launched the Philips EVNIA 27M2N3500UK, the world's first native hardware circular polarized light eye-protection monitor, integrating ultra-high refresh rates with eye protection functions and earning dual certification from German TÜV Rheinland for blue light protection and flicker-free performance.
For different application scenarios, BOE provides customized solutions. For esports partners, BOE offers "ADS Pro + MiniLED backlighting, 240Hz high refresh + zone insertion black" packages, applied to ROG Strix 9 Plus Ultra Gaming Edition, achieving excellent 2.5K high-definition, 1200nit high-brightness picture quality that brings game scenarios vividly to life. For mobile terminals, BOE customizes f-OLED + 4320Hz PWM dimming healthy display solutions. Honor Magic V5 incorporates this solution, ensuring screen stability under various lighting environments while further protecting user eye health.
BOE continuously empowers various terminal display products with innovative technology. The three major display technology brands - ADS Pro, f-OLED, and α-MLED - continue providing leading display technology to global customers, having empowered over 30 clients to achieve technology iteration. In the future, BOE will assist more terminal display products in upgrading, continuously delivering new consumer experiences.