快手进行组织升级,重构电商、本地及商业化业务场景

老虎资讯综合
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9月30日, 快手-W 发布公告,对公司商业生态体系相关组织进行升级,对原本地、电商、商业化等团队的相关业务场景进行重构。

其中,本地生活事业部更名为生活服务事业部,本地与线索广告相关业务并入该事业部;原商业化内循环电商广告相关业务并入电商事业部;调整后的商业化事业部将为平台做好广告中台能力的支撑,同时聚焦发展内容消费、综合平台、品牌营销、聚星、快手联盟等业务。(第一财经)

业内人士对此分析,调整后的电商和商业化团队,将更好地发挥各自优势、形成更为敏捷的协同模式。例如品牌主可通过内容种草等曝光形式提升用户心智,与电商业务的效果类广告形成互补,这样的架构设计,也有助于快手商业生态的可持续健康发展。

快手今日大涨超7%,年内涨幅超105%。

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