奥利奥制造商亿滋表示，经济焦虑正导致消费者减少饼干和薄脆饼干的购买量——这种阴霾预计在今年内不会消散。
受消费者通胀担忧影响，亿滋美国饼干业务在最近一个季度拖累了整体业绩。该股在盘后交易中下跌4%。
首席执行官德克·范德普指出，消费者信心已接近历史低点。"他们对价格上涨感到厌倦，"他表示，"对个人经济前景缺乏信心，并对工作保障心存疑虑。"
范德普透露，美国消费者的平均购物篮规模在过去两到三年内未见增长。由于基础食品（如牛奶、肉类和面包）支出增加，消费者可用于 discretionary 零食的预算相应缩减。
为刺激需求，亿滋正加大广告投放力度，并扩大在平价店和会员制商店的铺货范围——范德普强调这些正是消费者日益青睐的购物渠道。该公司通过推出更多价位的新规格产品，加速推广高端饼干系列，同时扩展健康薄脆饼干和蛋白棒品类，例如新近上市的无糖奥利奥和高蛋白Clif Builders能量棒。
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