Movement Alert|Mixue Group Falls 3.39% in Regular Trading, Restaurant Sector Under Pressure as Technical Rebound Fails to Sustain

Market Focus
Jun 30

On June 30, Mixue Group fell 3.39% in regular trading, trading at 238.4 HKD/share, with turnover of HKD 19.32 million. The stock broke below its prior 52-week low of 240.4 HKD, hitting a new all-time low since listing.

The decline comes as the broader restaurant sector weakened significantly, with Haidilao down 2.52%, Yum China down 1.25%, and Easyhold Group down 6.76%, reflecting heavy selling pressure across the industry. Despite the previous session's sharp rally of over 5% driven by multiple brokerages issuing bullish reports and sector momentum, the rebound momentum proved unsustainable.

Fundamentally, analyst research has flagged that the company's April-May same-store sales data turned negative due to base effects and subsidy rollback, with the true verification window not arriving until Q4. Market confidence in near-term fundamental recovery remains insufficient, leaving the stock vulnerable to renewed selling pressure after the brief technical bounce.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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