Amid the accelerating digitalization of recruitment, leading human resources service provider 51job continues to drive the evolution of the recruitment ecosystem through product innovation. Its "Live Recruitment" initiative offers an efficient, intuitive, and highly interactive platform, bridging the gap between employers and job seekers. Since its launch in 2021, 51job's Live Recruitment has hosted over 3,000 live-streamed hiring events, attracting more than 30 million viewers, solidifying its role as a key platform for talent acquisition and job searches.
As one of the earliest adopters of live recruitment in China, 51job has consistently enhanced user experience through product innovation, content upgrades, interactive features, and scenario expansion, empowering both employers and job seekers. Currently, its live recruitment products demonstrate strong growth potential across three key areas: campus recruitment, public-private partnerships, and industry-specific engagement.
**Live Recruitment Empowers Campus Hiring: A "Must-Have" Channel** With intensifying competition for campus talent, live recruitment has become a critical component of university hiring. In 2025, 51job hosted over 400 campus recruitment livestreams, featuring participation from major employers such as Unilever, Henkel, Mondelēz, HSBC, and PepsiCo, with average viewership reaching tens of thousands per session. The platform has innovated with engaging formats like debates, roundtable discussions, casual chats, and micro-variety shows, while also incorporating immersive settings such as camping, hotpot gatherings, and traditional boat rides. Many companies now combine live recruitment with offline events, achieving notable success in both hiring efficiency and brand enhancement.
**Public-Private Partnerships: Supporting Key Demographics Through Public Welfare Hiring** As a key player in employment services, 51job actively collaborates with government agencies nationwide to facilitate job opportunities for key groups, including unemployed graduates, rural revitalization volunteers, and veterans. Public welfare livestreams have been conducted in Jiangsu, Zhejiang, Guangdong, and Sichuan, featuring themed events such as "Guangdong Rural Revitalization Special," "Shaoxing Talent Attraction Series," "Suzhou Industrial Park Special," and "Chengdu Tianfu Software Park Tech Talent Special." To date, these initiatives have engaged hundreds of employers and millions of job seekers, effectively promoting talent retention and regional economic development.
**Industry-Specific Engagement: Vertical Livestreams for Precise Talent Matching** To address regional industrial needs, 51job has partnered with industrial parks and industry associations to host specialized recruitment livestreams, including sessions on smart manufacturing in Zhejiang, AI in Shaoxing, and themed events in Suzhou covering energy, environmental protection, modern services, and cross-border e-commerce. Leveraging deep industry insights and interactive livestreaming, 51job supports talent acquisition for industrial chains and regional upgrades while ensuring precise talent-employer matching.
Recently, 51job's "Innovation Visible, Resilience Silent" large-scale live recruitment series featured over 20 exemplary employers—including ANDRITZ, OCBC China, TÜV Rheinland Greater China, Evonik, Intertek, KONE, Marquardt China, and Shell China—offering high-quality job opportunities. This event is expected to drive another wave of live recruitment activity as the year draws to a close.
Through continuous innovation and operational depth in live recruitment, 51job has established a comprehensive employment service system covering campuses, industries, regions, and key demographics. The company remains committed to technology-driven innovation, providing employers with efficient talent solutions and job seekers with transparent, engaging experiences—while upholding its social responsibility to promote and safeguard employment.