异动解读 | 耐克盘前大涨5.15%,第一财季业绩超预期,转型战略初见成效

异动解读
Oct 01, 2025

耐克(Nike)股价在盘前交易中大涨5.15%,主要受到公司发布的2026财年第一季度财报超出市场预期的推动。该公司在新任首席执行官Elliott Hill的领导下,转型战略初步显现成效,尽管面临诸多挑战。

财报显示,耐克第一季度营收达117.2亿美元,同比增长1.1%,超出分析师预期的110亿美元。每股收益为0.49美元,虽低于去年同期的0.70美元,但仍好于市场预期。值得注意的是,耐克的跑步业务表现强劲,同比增长20%,批发业务也出现复苏迹象,同比增长7%。

然而,耐克仍面临诸多挑战。大中华区市场持续疲软,公司称面临"结构性挑战"。此外,关税影响加剧,预计将给公司带来约15亿美元的冲击,高于此前预期的10亿美元。尽管如此,投资者似乎对耐克在困境中展现的韧性以及新CEO推动的转型战略表示认可,推动股价大幅上涨。

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