摩根士丹利的分析师在一份报告中指出,即便消费者在其他就餐场合纷纷削减开支,全服务餐厅却依然人潮涌动,热度未减。分析师们观察到,人们在体验类消费上的意愿似乎普遍强劲,这股势头并未因经济压力而明显消退。他们猜测:“或许,消费者对优质服务的渴望仍是核心驱动力。”与之相对,对于更具交易性质的快餐场景,人们则更容易将其从消费清单中划去。
正因如此,越来越多的快餐连锁品牌似乎开始重新拾起服务待客之道——尽管在高昂人力成本的忧虑下,这一细节往往容易被行业所忽视。分析师进一步指出,这也或许解释了当前餐饮业为何未见经典的消费降级现象:“顾客挑剔依旧,但当他们真正掏钱消费时,价格并非首要考量因素。”
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