通用磨坊新产品推出获得成功,CEO表示 -- 市场观点

投资观察
Sep 17

美东时间0817 - 通用磨坊继续预计今年新产品销售将增长25%。首席执行官Jeff Harmening在准备好的发言中表示,公司最近季度的产品推出获得成功,"客户接受度、分销和销量都超出我们的预期。"这家Betty Crocker蛋糕粉制造商正在顺应当前趋势开发新产品,如Cheerios Protein麦片和Progresso Pitmaster汤品,这些产品具有更浓郁的口味和更多蛋白质。

公司表示正在通过增加营销投入和降低价格来支持其新产品。Harmening表示,通用磨坊计划今年对大约三分之二的产品组合进行价格调整,其中约一半的工作已在最近季度完成。由于第一季度销售下滑,通用磨坊股价在盘前交易中下跌2%。

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