BJ's Restaurants, Inc. (BJRI) saw its stock surge 11.92% in pre-market trading on Friday, February 21, 2025, following the company's impressive fourth-quarter 2024 earnings results and successful promotional efforts.

The casual dining chain reported fourth-quarter adjusted earnings per share of $0.47, beating consensus estimates of $0.35. Total revenues of $344.3 million also exceeded expectations of $337 million, driven by a 5.5% increase in comparable restaurant sales compared to the prior year.

The strong performance was fueled by increased guest traffic across all dayparts and channels, with the company's Pizookie Meal Deal promotion and holiday large party offerings resonating well with customers. BJ's also saw benefits from its targeted marketing efforts, which helped boost brand awareness and drive traffic.

On the profitability front, BJ's Restaurants achieved a 100-basis-point year-over-year improvement in restaurant-level operating margins to 15.4%. This was attributed to the effective implementation of restaurant efficiency initiatives and leverage from higher sales.

Looking ahead to 2025, the company expects full-year comparable restaurant sales growth of 2% to 3%. It plans to open one new restaurant and remodel up to 30 existing locations, with capital expenditures projected to be between $65 million and $75 million.