港股上市公司巨星传奇（06683）今日盘中大涨5.50%，延续了近期的强势涨势。这波涨势主要源于与公司深度绑定的超级IP周杰伦于近日正式入驻抖音平台。
据悉，周杰伦于7月9日宣布入驻抖音，以其官方二次元IP形象"周同学"命名账号。截至目前，该账号粉丝数已突破1970万。这一消息引发了资本市场的强烈反应，作为"周杰伦概念股"的巨星传奇在过去几个交易日内股价大幅攀升。
巨星传奇的商业模式围绕"周杰伦IP+新零售"展开，公司与周杰伦的经纪公司签订了为期10年的IP授权协议。公司表示，目前各项业务正常有序进行，IP创造及运营与新消费等核心业务均按既定战略规划推进。分析人士认为，周杰伦入驻抖音平台可能为巨星传奇带来新的商业机会，这也是投资者看好该股的主要原因之一。
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