On September 25, Laopu Gold (SEHK: 06181) officially unveiled its new store at Shanghai Henglong Plaza.

The new store is located in the core area of the second floor of Henglong Plaza, covering an area of more than 350 square meters, making it Laopu Gold's largest store in China and the only Chinese brand in the core area of this top-tier mall renowned as "Home to Luxury."

The store continues the "Chinese Scholar's Studio" scene, incorporating the ancient Chinese ritual jade cong into its design, offering consumers a shopping experience that combines Eastern ceremonial feel with cultural depth.

On the same day, the Laopu Gold store at Shanghai Ganghui Henglong also underwent a simultaneous renewal, debuting as a large store in the luxury core area.

In addition, the "Timeless Classics, Timeless Luxury — Laopu Gold Classic Works Exhibition" that opened concurrently at Shanghai Henglong Plaza showcased a series of new gold artifacts, including gold-bodied mother-of-pearl inlaid lacquer ruyi gold cups, gold-bodied lacquer twelve flower gods tea cups, and gold-bodied enamel nine-dragon tea bowls.

It is reported that Shanghai Henglong Plaza is one of the malls with the highest entry barriers in China, bringing together flagship stores of the world's top luxury brands, forming an extreme brand density and scarcity, with multiple stores leading global annual sales and serving as the China headquarters for numerous high-luxury brands.

On October 25, 2025, Laopu Gold officially entered Shanghai Henglong, becoming the only Chinese high-end brand to achieve full coverage of China's top ten high-end shopping malls, and once set a single-day consumption record on a member day; in less than a year, Laopu Gold's layout of a flagship store here not only means it has passed the test of the most discerning consumers in the high-end commercial circle, but also demonstrates its ambition to anchor in Shanghai and target the global market.

Prior to this, Laopu Gold launched a large-scale retail commercial upgrade this year, intensively renewing more than ten top luxury mall stores including Shenzhen MixC World, Shanghai IFC, and Hangzhou Tower.

According to Frost & Sullivan data, Laopu Gold ranked first among global luxury brands in single-mall store efficiency and sales per square meter for both 2025 and the first half of 2026.

In the just-concluded Qixi Festival mall events, Laopu Gold ranked first in performance at top luxury malls such as Beijing SKP and Hangzhou Tower.