Canada Goose (GOOS.US) achieved a strong start to fiscal 2026's first quarter through "continuous focus on strategic core areas to drive sustainable growth momentum." During the period, Canada Goose achieved robust global revenue growth of 22.4% year-over-year to CAD 108 million. Direct-to-consumer (DTC) channel revenue increased 23.8% year-over-year, with comparable sales growth of 14.8%, marking seven consecutive months of positive growth and improved store traffic conversion rates.

**Global Markets Flourish, Greater China Region Becomes Growth Engine**

Canada Goose's growth resilience this quarter was demonstrated through coordinated efforts across global markets. By region, Asia-Pacific market revenue grew 26.6% year-over-year, with both online and offline channels advancing together. Breakthrough performance in Douyin platform live streaming business injected strong momentum into e-commerce channels, becoming important support for performance growth.

Greater China region market revenue increased 18.7% year-over-year, with core driving force coming from strong performance of mainland China's direct-to-consumer channels. Strong consumer demand for seasonal products, combined with enthusiastic response to the Snow Goose by Canada Goose series led by Creative Director Haider Ackermann, drove rapid growth in apparel category sales, demonstrating deep brand resonance with consumers.

North American market sales grew 27.0% year-over-year, with direct-to-consumer channels also showing outstanding performance, forming a "dual-engine drive" pattern with the Greater China region, establishing a solid foundation for the brand's peak season performance.

Canada Goose Chairman and CEO Dani Reiss stated: "From bold brand narratives to smarter retail strategies, we have precisely executed our plans with evident results. As we launch more attractive products and operate our business more efficiently and precisely, I am confident about the brand's continued growth momentum."

**Strengthening Core Competitiveness, Full-Chain Capabilities Continue to Upgrade**

Canada Goose's steady business scale growth stems from the company's deep cultivation of core strategies. In fiscal 2026 Q1, Canada Goose demonstrated strong execution across four key areas: category expansion, marketing innovation, channel optimization, and operational efficiency.

In category expansion, Canada Goose continues to break through "four-season suitability" boundaries. The newly launched Emerson short-sleeve T-shirt became the best-selling product this quarter, with Beckley Polo shirts and Chilliwack Fleece jackets ranking at the forefront. Strong sales of new products and seasonal items not only enriched consumer choices but also drove sales growth of core outerwear series, creating a positive cycle of "full-category synergy." Creative Director Haider Ackermann's design philosophy injected avant-garde style into products, further strengthening the brand's balance between functionality and fashion.

In marketing, Canada Goose focused on spring-summer series and Snow Goose by Canada Goose second season series, building brand momentum through precise strategic investment. The spring-summer series used "fun and vitality" narratives to connect with consumers, highlighting four-season adaptability; the Snow Goose series deepened the brand's connection with popular culture through efficient interaction and fan growth, both consolidating existing user loyalty and successfully attracting new-generation consumers, achieving intergenerational transmission of brand influence.

The "quality and efficiency improvement" of the channel network is equally noteworthy. In the first quarter, Canada Goose upgraded 2 temporary stores to specialty stores, bringing the total number of global specialty stores to 76; the Amsterdam flagship store was refreshed with artistic installations and VIP exclusive spaces, reshaping the high-end retail experience and making terminals core touchpoints for conveying brand value.

Operational efficiency improvements "reduced burden" for growth. As of the end of the first quarter, Canada Goose inventory levels decreased 9% year-over-year, achieving year-over-year declines for seven consecutive quarters. The forward-looking inventory management strategy showed significant results, both reflecting strong market demand and releasing sufficient space for new product launches.

**Sustainability Development Accelerated, Anchoring Long-term Value Growth**

While driving performance growth, Canada Goose continues to deepen its sustainability development strategy. The recently released fiscal 2025 Impact Report introduced the "Moonshots" long-term vision with three pillars: Product, Planet, and People, aiming to break limits, inspire innovation, and drive mission action.

The Product dimension focuses on goals of circularity, traceability, and responsible chemical use; the Planet dimension is committed to climate positive impact and zero-waste production; the People dimension empowers partners and communities, continuing the brand heritage of "delivering warmth." This vision will become the core of the goal framework starting from 2026, driving responsibility implementation through quantifiable indicators.

In specific practice, Canada Goose has achieved significant results in materials and production. 87% of products use Preferred Fibres and Materials (PFMs), with 114 new products containing recycled materials added. The brand continues to explore innovative alternatives that combine warmth and functionality, including PrimaLoft® insulation made from 100% recycled materials, maintaining excellent performance while saving resources and reducing waste; TENCEL™ Lyocell sustainable plant fiber from sustainably managed forests, improving durability and comfort; G-LOFT® made from high-quality plant-based fibers, offering outstanding warmth, breathability, and resilience, already applied to the new Sea Mantra Parka.

All sourced down is Responsible Down Standard (RDS) certified, eliminating live-plucking and force-feeding, with 89% of fabrics obtaining bluesign® certification, controlling environmental and safety risks from the source.

In carbon reduction, Canada Goose achieved Science Based Targets initiative (SBTi) certification, with fiscal 2025 Scope 1 emissions reduced 9% year-over-year and Scope 3 reduced 25%, offsetting Scope 2 emissions through 10 renewable energy projects. For direct operational facility electricity consumption, 100% renewable energy ratio was achieved through Renewable Energy Certificates (RECs), with Greater China region alone purchasing 2,494 MWh of zero-carbon electricity in fiscal 2025, an increase of 13.9% year-over-year. The brand commits to reducing Scope 1 and 2 greenhouse gas emissions by 90% in fiscal 2030 compared to fiscal 2019, achieving net-zero emissions across the entire value chain by 2050.

In social responsibility, Canada Goose continues the heritage of delivering warmth to the world. Since 2007, the company has donated over CAD 7.5 million to Polar Bears International, with over CAD 570,000 donated in fiscal 2025, including over CAD 300,000 from sales proceeds of PBI hoodies designed by Haider Ackermann. Since 2009, the company has donated over 2 million meters of fabric to more than 20 communities in northern Canada through the Resource Centre Program. In China, partnerships with Shan Shui Conservation Center on multi-year projects advance biodiversity protection in the Three-River-Source region, with 29 infrared cameras deployed in fiscal 2025 to build ecological monitoring networks, demonstrating global responsibility as a multinational enterprise.

In capital markets, the ESG concept is increasingly attracting attention from global enterprises, and the investment value of companies emphasizing ESG will also rise accordingly. From empirical results, ESG report publication has significant impact on long-term market value enhancement for listed companies, and enterprises committed to ESG practices possess higher long-term growth potential, which is also an important reason for the global rise of ESG investment.

**Conclusion**

In summary, Canada Goose's strong performance in fiscal 2026 Q1 represents both the results of continuous focus on strategic core areas and proof of synergistic efforts in product capabilities, channel capabilities, and sustainable development capabilities. From deep penetration of regional markets to continuous improvement of full-category matrices, from retail experience upgrades to forward-looking ESG layouts, the company continues to consolidate brand positioning and maintain growth momentum. With continued strategic deepening, this brand with nearly 70 years of history is poised to advance steadily on the path of "technological premiumization, experiential scenarioization, and sustainable growth."