Trip.com Group Releases Q3 Earnings: Inbound Tourism Grows Over 100%, AI Technology Empowers Industry Upgrade

Deep News
Nov 18, 2025

On November 18, Trip.com Group (NASDAQ: TCOM; HKEX: 9961) announced its unaudited financial results for the third quarter of 2025. During Q3, the company's international OTA platform saw total bookings increase by approximately 60% year-over-year, while inbound tourism bookings surged over 100%. Outbound hotel and flight bookings have fully recovered, exceeding pre-pandemic 2019 levels by 140%.

To support China's development as a world-class tourism destination, Trip.com has continued enhancing its inbound travel services and products. Non-Chinese language services on its platform now account for 72% more transactions, with its multilingual "Merchant Assistant" providing real-time translation in 26 languages, covering 99% of hotel partners. Additionally, the company expanded free half-day tours at Hong Kong Airport to strengthen its "China-Friendly" tourism ecosystem.

The quarter also marked significant progress in Trip.com's AI technology adoption. Visits to its AI-powered itinerary assistant grew 180% year-over-year, reducing users' decision-making time by about 50%. AI tools enabled hotels to achieve real-time multilingual responses, boosting pre-booking inquiry conversion rates by 35% and freeing up roughly 30% of daily manpower for operations teams. These technological advancements have further improved both platform efficiency and user experience.

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