Pinterest（PINS）今日盘后股价大跌17.10%，引起了市场的广泛关注。
消息面上，该公司预计第一季度营收将低于分析师预期，凸显出其在数字广告市场上面临的严峻挑战。Pinterest与TikTok、Meta旗下的Instagram和Facebook等财力雄厚的社交媒体平台竞争广告收入时显得力不从心，这些竞争对手凭借庞大的用户群和先进的人工智能广告工具持续吸引广告商。
此外，Pinterest上个月宣布裁员约15%，旨在将资源重新分配到人工智能相关领域，但这一举措被部分投资者视为“防御性大于战略性”，未能有效提振市场信心。尽管公司第四季度营收增长14%至13.2亿美元，基本符合预期，且月活跃用户数增长至6.19亿，但疲软的前景指引仍是股价承压的主要原因。
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