KE Holdings Inc. (BEKE) experienced a significant surge of 5.22% during intraday trading on Wednesday, marking a notable upward movement for the real estate platform.
The price increase appears to be driven by the company's announcement of a major policy change regarding agent mobility. Starting March 1, 2026, KE Holdings will eliminate previous restrictions on agents related to time, geography, brand, and associated fees, allowing them to transfer between franchise locations based on individual career development needs.
According to the company, this change reflects the maturation of the market and improved management capabilities within the industry. KE Holdings stated that the adjustment aims to foster a virtuous cycle where platform partners treat service providers better, service providers offer better service to clients, and the platform provides long-term professional value support, ultimately guiding the industry toward a healthier and more sustainable future.