港股异动 | 阿里影业涨近9%，大麦及IP衍生业务将成新增长点，公司拟更名为大麦娱乐
5月28日，阿里影业盘初涨近9%，月内累计涨幅已超65%。
消息面上，阿里影业公告，拟将公司由“阿里巴巴影业集团有限公司”更改为“大麦娱乐控股有限公司，有利于公司进一步在全娱乐生态，特别是线下娱乐市场提升品牌的市场知名度及重塑品牌策略。中信建投认为，阿里影业已有稳固的电影票务和投资业务，对公司业绩起到“稳定器”的作用，线下娱乐业务在大麦的加持下有望成为公司最重要的增长点。
花旗则指出，阿里影业管理层在业绩会上释放了明确战略信号：未来2-3年将保持电影投资的审慎纪律性，同时将人力资源向大麦业务及IP商品销售板块倾斜。花旗提到，"Chiikawa"和"蜡笔小新"等重磅IP将在新财年贡献增量收入，当前估值尚未完全反映IP衍生业务的增长潜力。
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