中国智能手机市场连续六季增长后二季度首现下滑

华尔街洞察
15 Jul

国际数据公司(IDC)周二发布报告显示,中国智能手机市场在连续六个季度增长后,今年第二季度首次出现收缩。前五大品牌中四家出货量下滑,反映消费需求持续疲软。

苹果作为中国市场第五大品牌,二季度出货量同比下降1.3%至960万台。得益于特定iPhone 16及16 Pro机型享受政府补贴后的价格调整,其跌幅较一季度9%明显收窄。当季苹果市场份额从13.7%升至13.9%,但已连续八个季度呈现跌势。

华为在时隔四年多重返榜首,以18.1%的市占率重夺冠军宝座。这家深圳科技巨头二季度手机出货量达1250万台,同比微降3.4%。排名第四的小米成为前五厂商中唯一实现正增长的企业。而位列第二的vivo出货量骤降10.1%,创下头部厂商最大跌幅。

数据显示,二季度中国智能手机总出货量同比下降4.0%至6900万台。政府补贴政策带动的增长动能逐渐消退,叠加宏观经济持续承压,市场复苏态势受阻。"当前经济环境仍存挑战,消费者信心持续低迷。"IDC高级研究分析师郭天骅指出,短期内智能手机需求难现显著回升,下半年市场将面临更复杂的竞争格局。

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