本周四港股盘初, 腾讯音乐-SW 绩后再涨超7%,截至发稿报65.95港元,近两个交易日累涨超20%:
财报显示,腾讯音乐第一季度整体业绩稳健增长,总收入同比增长8.7%达73.6亿元;调整后净利润同比增长22.8%至22.3亿元。
其中,在线音乐业务持续高质量增长,在线音乐服务收入同比增长15.9%至58亿元;在线音乐订阅收入同比上升16.6%至42.2亿元;在线音乐付费用户数达1.229亿,ARPPU进一步提升至11.4元,包月会员用户增长的同时,专属的优质内容与权益也驱动超级会员用户持续增长。
值得注意的是,本次财报特别提及长音频内容,并且成为促进腾讯音乐超级会员用户转化与留存的重要驱动力。
腾讯音乐财报中透露:长音频内容有效提升超级会员续费率。并且,腾讯音乐第一季度与南派三叔、顶级声优、顶尖制作团队共同打造的《盗墓笔记》有声剧是腾讯音乐平台内最快播放破1000万的有声剧专辑。
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