BJ批发俱乐部以自有品牌吸引精打细算消费者——市场快评

投资观察
Mar 05

在成本意识高涨的当下,消费者正精打细算地支配每一分钱,而BJ批发俱乐部恰恰从中受益。该公司首席执行官鲍勃·埃迪在与分析师的电话会议中指出,这家仓储式零售商对价值的坚守,是其核心业务能够维持稳定续约率、强劲客流量及健康单店增长的关键动因之一。

埃迪强调:“我们的优势结构使得我们能够持续提供实质性的节省,比传统杂货店优惠幅度高达25%,并且我们不懈努力为会员保持这一优势。”此外,BJ批发俱乐部还受益于其不断扩大的自有品牌产品阵容,该类商品去年贡献了公司超过四分之一的销售额。

“这些产品提供了显著的节省,并日益成为家庭在我们俱乐部购物方式的重要组成部分,”埃迪表示,“这种忠诚度,结合更高的利润率,使得此项努力对我们公司而言极具威力。”

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