STAR SHINE HLDG (01440) announced that its wholly-owned subsidiary has signed a master merchandise license agreement with Netflix CPX, LLC to utilize the intellectual property (IP) of the "Stranger Things" series (Seasons 1-5). The agreement grants the subsidiary a non-exclusive license for the IP until September 2026.

Under the terms, the subsidiary is authorized to design, manufacture, promote, market, distribute, and sell various merchandise—including apparel, accessories, pet-related products, and home decor—in Hong Kong and Macau through multiple channels, subject to Netflix's prior written approval. The subsidiary will pay minimum guarantees and royalties based on net wholesale and retail sales.

According to Grand View Research, the global video streaming market was valued at $129.26 billion in 2024 and is projected to reach $416.8 billion by 2030, growing at a 21.5% CAGR from 2025-2030, with Asia-Pacific expected to be the fastest-growing region. Technavio estimates the TV/film merchandise market will expand by $137.4 billion from 2024-2029 at an 11.2% CAGR, significantly driven by e-commerce platforms.

The Board views this collaboration as a strategic opportunity to partner with a globally renowned streaming platform, which may enhance corporate image, strengthen market positioning, and facilitate IP-related business expansion. The partnership holds potential for incremental returns over time, aligning with the interests of the company and its shareholders.