BILIBILI-W (09626) surged nearly 5%, gaining 4.74% to HK$203.8 at the time of writing, with trading volume reaching HK$1.453 billion.

On the news front, on September 10th, Bilibili unveiled its new strategic competitive card game "Three Kingdoms: Battle of Generals" for the first time. The company officially announced that the game has opened for pre-registration, with the first round of "Card Battle" public testing scheduled to begin in October. As Bilibili's second Three Kingdoms-themed game release, "Battle of Generals" is described as a brand-new asymmetric casual competitive card game.

Goldman Sachs recently noted that Bilibili participated in the firm's Goldman Sachs Asia Pacific Leaders Forum. Regarding the game product lineup and release schedule, the company indicated that "Three Kingdoms: Battle of Generals" is an asymmetric strategic casual card game. Management expects it to become a major title with daily active users (DAU) reaching millions, with an official launch planned for the 2026 Spring Festival period.

Additionally, recent reports indicate that Zhang Di, former Vice President of Kuaishou and former head of the technical department at Kuaishou's Keling AI division, has quietly joined Bilibili recently as head of the technology division. According to public information, Zhang Di previously worked at Alibaba as a senior technical expert, responsible for Alimama's big data and machine learning engineering architecture. In 2020, he joined Kuaishou as Vice President of Technology, overseeing large model and multimedia technology teams.

Guosen Securities believes that the company has significant community and user advantages and is still in the early stages of commercialization. With the enhancement of new technologies such as AI, businesses including gaming, advertising, and value-added services all have considerable growth potential.