HERBS GROUP (02593) announced that the group expects a net loss of approximately HK$7 million to HK$8 million for the six months ended June 30, 2025, compared to a net profit of HK$7.5 million for the six months ended June 30, 2024. The change is primarily attributed to: a decline in the group's gross profit during the reporting period, mainly due to increased promotional offers during the period; increased advertising and promotional expenses during the reporting period (including but not limited to online advertising, offline advertising, and engagement of celebrities and KOLs); and increased staff costs, mainly due to growth in salaries, wages and other benefits.
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