连锁快餐品牌Panera Bread正携数百万美元广告预算，强势加入餐饮行业的低价竞争浪潮。
这家休闲快餐连锁店周三宣布，将推出售价4.99美元的自由搭配套餐，顾客可任意组合汤品、沙拉及半份三明治。对正处于品牌全面革新阶段的Panera而言，低价策略是其全新的市场尝试。
首席执行官保罗·卡邦表示，测试数据显示该套餐能为公司及加盟商创造利润。随着低价套餐的广告推广，他预计Panera将借此扩大市场份额。
当前麦当劳等餐饮连锁品牌正通过定价约5美元的超值套餐吸引预算敏感的顾客。此番Panera的入局，标志着餐饮行业价格战进一步升级。
（本文根据实时财经资讯整理，更多动态可通过P/WSJL代码查询完整直播内容）
道琼斯新闻稿 2026年2月25日08:27 ET（13:27 GMT）
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.