According to sources cited by Reuters, Klook has reportedly engaged investment banks Goldman Sachs, Morgan Stanley, and JPMorgan Chase to facilitate its initial public offering (IPO) in the United States. The deal could potentially be completed this year, with the company seeking to raise approximately $500 million (around HK$3.9 billion), though timing and deal size remain subject to market conditions.

Previously, Bloomberg reported that Klook was considering a US listing with fundraising between $300 million and $500 million, and the company might soon confidentially file its IPO application in the United States. During Klook's tenth anniversary press conference in 2024, management stated that "the company has a team continuously studying listing plans, but no specific arrangements have been made yet."

Founded in 2014 in Hong Kong, Klook was co-established by Lam Chiu Wai, Ethan Lin, and Eric Gnock Fah, with the first two having investment banking backgrounds while Eric comes from a technical background.

According to the company's official website, Klook is a leading global platform for booking travel activities and services, with partners across Asia and other regions worldwide. Klook aims to collaborate with partners to provide the highest quality experiences and services for independent travelers globally.

To date, Klook has completed eight funding rounds with a cumulative amount exceeding $1 billion. Investors include renowned institutions such as Matrix Partners, Sequoia Capital, Boyu Capital, Goldman Sachs, and SoftBank. The most recent round was completed in February this year for $100 million, led by Vitruvian Partners. This funding will support the next phase of growth and innovation, including enhancing customer experience through deeper AI technology applications, improving merchant operational efficiency and internal productivity, and creating more community value in partnership with tourism boards across the Asia-Pacific region.

In 2014, the pain points experienced by Lam Chiu Wai and Ethan Lin during a trip to Nepal became the catalyst for Klook's establishment. At that time, after a period of development in the online travel industry, flight and hotel products had become largely standardized, but there was insufficient destination information that further determines travel experiences, and activities for in-depth travel were difficult to book in advance.

Similarly, overseas independent travelers often seek authentic local experiences, such as local transportation like Japan's Shinkansen, unique activities like helicopter glacier adventures or volcano trekking in Indonesia, and niche restaurants with local flavor. Many of these offerings previously required phone bookings, creating significant language barrier issues. The imbalance between existing supply and personalized demand created opportunities for Klook.

Klook's global supply chain network now reaches over 2,700 destinations, offering more than 500,000 products and activity options. Klook CEO and co-founder Lam Chiu Wai stated, "Klook has spent ten years becoming the preferred platform for booking entertainment experiences and services in Asia, fundamentally reconstructing the connection between travelers and destinations."

The China region general manager previously described the business model as "similar to 'Asia's version of Ctrip + Meituan's local services'" when helping users understand their business.

According to the Pacific Asia Travel Association's 2024-2026 Asia-Pacific visitor forecast report, international visitor arrivals to the Asia-Pacific region are expected to increase from 619 million in 2024 to 762 million in 2026, surpassing the 2019 peak.

Based on previously disclosed 2023 performance data, Klook achieved gross booking value of $3 billion and realized annual overall profitability. Monthly active users reached 50 million, with users from mainland China, Hong Kong, Macau, Taiwan, Southeast Asia, Japan, South Korea, Australia, New Zealand, and other regions worldwide. In 2023, the company contributed $7.2 billion to Asia-Pacific GDP and created over 219,000 jobs.