POP MART founder Wang Ning revealed during an earnings conference yesterday that a new mini version of Labubu will be released this week.
The new product will not only be available for domestic sales but will also be launched internationally through POP MART's official flagship store on AliExpress, making it accessible to toy collectors worldwide.
As a cross-border e-commerce platform that has maintained deep cooperation with POP MART since 2020, AliExpress has become one of the key channels for popular IP products like Labubu to reach international markets. During this year's overseas 618 shopping festival, over 200,000 people across different time zones watched AliExpress live streams to purchase Labubu products, with "Labubu" briefly topping the platform's keyword search rankings.
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