上美股份股价创历史新高！618韩束全线霸榜抖音平台护肤榜
6月25日，上美股份涨超7%创历史新高！618韩束全线霸榜抖音平台护肤榜，机构看好渠道助力品牌势能释放。
据上美股份公众号，618期间韩束在抖音平台美容护肤总榜&自播总榜、国货护肤品牌榜&自播榜、面部护理套装榜、男士护肤榜全线TOP1。华西证券指出，根据青眼情报，四大电商(淘系、京东、抖音、快手)平台618全周期美妆GMV为600-700亿元，同比增长超10%，其中淘系平台以41.3%的市场份额稳居线上美妆第一渠道，抖音贡献35.7%的GMV。其中，抖音美妆赛道增长态势迅猛，珀莱雅、韩束领跑护肤。
国泰海通发布研报称，据青眼情报数据，四大电商平台(淘系、京东、抖音、快手)618全周期美妆成交额为659.09亿元，同比增长超10%。据青眼号外公众号，抖音护肤类目TOP10相对稳定，8个品牌连续3年上榜，其中韩束蝉联TOP1。该行认为，当前国货控制达播投放、发力自播用户运营方法论沉淀，聚焦确定性增长，看好渠道助力产品创新、品牌势能释放。
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