Xiaomi President Predicts End to Memory Price Surge and Industry Restructuring

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On March 24, Xiaomi (01810) President Lu Weibing responded to concerns about soaring memory costs projected for 2026 during an earnings call. He expressed understanding toward competitors' price increases but highlighted that Xiaomi's integrated "Human x Car x Home" ecosystem allows the company to partially offset the impact of memory price hikes. Lu emphasized that leveraging its position as a top-three global player and benefits from premiumization, Xiaomi will dynamically seek growth opportunities and enhance the differentiated competitiveness of its smartphones. The Xiaomi miclaw initiative was cited as an active effort in this direction. He stated unequivocally that the memory price increase cycle will eventually conclude, after which many product categories will witness a reshaping of the industrial structure. Challenging external conditions, he added, will inevitably drive numerous innovations, presenting opportunities for both product and industry advancement.

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